THE APPIAN WAY BLOG

The future of search is a common theme that will run throughout this blog. However now that I write that down the idea of that theme is actually a bit misguided. That’s because all these companies we talk about fighting over search – Google, Facebook, Apple, Microsoft, Amazon – really have larger ambitions beyond your search queries. Sure they want you to look for things using their products but they also want you to do that along with everything else – wake up, go to work, make dinner, sleep – within their environment. So in fact the future of search…